Month: August 2019

If implemented correctly, social media marketing can be very helpful to your small business. Here are a few points to explain how social media marketing can be helpful for small businesses.
Reach out to large number of people According to WeAreSocial, around 27% of world’s population uses social media i.e., every one among four people in the world is using any of the social media networking website. With so many people present on social media, it is an opportunity for businesses, especially for small businesses to reach out to millions of users and showcase their product/service/brand.
Inexpensive way of brandingThe best advantage of social media marketing is that it is much cheaper than traditional marketing. It serves as a relatively inexpensive platform for small businesses to implement marketing campaigns to promote their brand and generate leads. 85% of corporates say that social media has given their business more exposure (Source: SocialMediaExaminer). The popular social networking platforms like Facebook, Google+, YouTube, Twitter, etc., are powerful tools for small businesses to promote their products/services and increase exposure of their brands.
Customer acquisitionIt is proven that social media websites can acquire customers when executed properly. According to Socialmediatoday, in 2013,
• 36% of all marketers have found customers via twitter
• 52% of all marketers have found customers via Facebook
• 43% of all marketers have found customers via LinkedIn
By posting best offers and deals on your business’ social media page, you can attract new customers. Educating them with useful information or tips and techniques about your products would build trust among the customer and makes them spread word of mouth.
Don’t forget to provide link to your website that encourages prospects to visit your website and then convert. Social media has a 100% higher lead-to-close rate than outbound marketing.
Enables one-to-one customer interaction/customer serviceSocial media websites enable one-to-one interaction with customers and help businesses provide personalized advice to their customers. When customers see your responsiveness, they view you as trustworthy – remember, people buy from those who they trust. This trust leads to more recommendations and higher sales. More than 50% of small businesses say that social media websites are helpful in providing one-to-one customer service to their customers (source: Socialmediatoday).
Social media is growing at a faster pace than ever before, a properly planned and effectively targeted social media marketing campaign can help your small business thrive and succeed.

To help you understand how to write for web readers, we have listed below eight simple ways that will help you increase reader engagement.

1. Properly structure the article
The structure of the article is very important. See that there is a logical flow across the article. Each paragraph should connect with the next paragraph. Similarly each sentence in a paragraph should connect with the next sentence. All the sentences in the paragraph should be relevant to the sub-head and to the title of the article.

2. Use simple words
Use simple words. Simple words are more likely to convey your message to your readers easily. Besides, they make content interesting and understandable. Make sure to use commonly used words in place of complex words. As a rule of thumb, use English that an average educated person can read and understand. Don’t use any word that you are not comfortable with.

3. Develop your own style
Your writing style is likely to develop over time. You need to keep writing, keep reading and keep revising in order to improve and develop your writing style. Make sure you maintain a consistent writing style, so that the readers can recognize by reading your article that it’s written by you. Further, write in your own style taking care of your reader’s needs. See to it that it is engaging your readers.

4. Focus on the basics of grammar and spelling
Use correct grammar and spelling while writing an article. Grammatically incorrect sentences convey a negative impression on you as a writer and on your business. Your audiences may assume you are either careless while writing or you are a low level writer. Such an impression is harmful enough to make you less credible author.

5. Use sub-heads and bullet points
Readers will quickly scroll first to see if the data is worth reading and only after they are comfortable, they will start reading the article. Break the article into small paragraphs and each paragraph should not exceed more than four to five lines. Each paragraph should have a sub-heading and one main idea – only one. You can also add bullet points to make the article easier to read.

6. Favor active voice
Sentences in an active voice give an impression of your straightforwardness. Readers quickly understand sentences in an active voice rather than those in passive voice. Use active voice as much as possible.

7. Use clear and concise sentences
When it comes to writing content for the web, use sentences that are clear and crisp. You need to write your concepts, principles, gist, etc., with definitive terms; so that audiences can get the information and the clarity they are looking for. Remove unnecessary paragraphs, sentences and words. Read more: http://largearticle.com/eight-simple-ways-to-engage-your-web-readers-with-your-article/